UR Medicine Primary Care opened the doors to Manhattan Square Family Medicine on Monday, Jan. 18, in newly renovated space at 454 E. Broad St., Rochester. Born from a desire to better serve people who live and work in the city, the practice’s four family medicine physicians will care for patients of all ages.
"We’re excited for this opportunity to care for people in the heart of the city,” said Dr. Wallace Johnson, director of UR Medicine Primary Care. “We know that people prefer to see primary care doctors near where they live or work. With four physicians—all ready to welcome new patients—our aim is to make quality care easily accessible for city residents and to offer a convenient option to those who work downtown.”
Physicians in the practice— all City of Rochester residents—are eager to be immersed in the city’s culture and serve their fellow citizens.
"We are eager to be a part of fabric of the life of the city, and to support the health of our neighbors," said Dr. Stephen J. Lurie, an associate professor of Family Medicine and one of the new site’s providers. “This beautiful new space is an expression of our commitment to treat every patient with personal attention and dignity."
Joining Dr. Lurie will be Drs. Rebecca T. Lavender, Natercia R. Rodrigues, and Robbyn O. Upham. All are certified by the American Board of Family Medicine. Drs. Lavender, Rodrigues and Upham each served as chief resident during their respective Family Medicine residences at the University of Rochester Medical Center.
“We hope to attract patients from the city—those of us who call the city home and those who find themselves downtown frequently for work or play—to help fill the need that everyone has for a primary care physician," said Dr. Upham. “As your primary care doctor, we’re your first stop when you get sick and will be your advocate in navigating a medical system that can often feel overwhelming. We get to know you and your family personally. From rashes and injuries to mental health problems, we can diagnose and treat the great majority of health issues. And, should you need additional care, we have close ties to medical specialists throughout the community. We keep track of all your medical concerns, and make sure we don't lose sense of who you are as a whole person in the midst of illness."
Manhattan Square Family Medicine features 7,500 square feet of space that includes 15 exam rooms. A UR Medicine Lab is also on site. The location offers free parking and is easily accessible by public transportation.
The office was designed to support a patient-centered medical home (PCMH) concept, consistent with all UR Medicine Primary Care practices. PCMH is a model of care that strengthens the physician-patient bond by replacing episodic visits with coordinated care and long-term, mutual relationships. This strong team approach to care, coordinated by a patient’s own physician, nurse practitioners and registered nurses, emphasizes prevention, early intervention and close management of chronic diseases. This team is accountable for providing for the patient’s health care needs and arranging for additional services with other clinicians. UR Medicine Primary Care practices are all certified as Level 3 PCMH by the National Committee for Quality Assurance.
In addition, all the Manhattan Square Family Medicine physicians are URMC faculty who embrace evidence-based medicine, where patient care is founded upon scientific literature and best practices. “We see ourselves as a learning community, holding one another to high standards,” Dr. Lurie said.
As a community partner, the Manhattan Square Family Medicine team expects to be actively involved in its downtown neighborhood. As one example, artwork from city middle-school students will be on display in the practice’s waiting room as a way to showcase local youth talent.
“We’ll seek out opportunities to partner with our neighbors in ways that will support the health of the community,” said Dr. Lurie.
The public will be invited to meet the physicians and staff of Manhattan Square Family Medicine at a community open house from 5 to 7 p.m. Monday, Feb. 29.
For information or to make an appointment, please call (585) 276-7640).